Solar Pioneer Tom Dyer Explains How the Industry Evolved

TOM DYER, SENIOR VICE PRESIDENT, Government Affairs for Kyocera Solar, Inc., has devoted his 40-year career to developing and commercializing solar photovoltaic (PV) energy systems, and has quite a tale to tell.

Tom got into solar by happy accident in 1972, when he joined Spectrolab, a company that developed solar technologies for the U.S. space program: “In the early 1970s, the U.S. energy crisis was so bad that cars lined up at gas stations every other day, depending on whether their license plates were even- or odd-numbered,” he recalled. “My boss wanted to start a terrestrial solar cell program for use ‘here on Earth,’ and I was intrigued by the idea.” As project manager, Tom contributed to solar industry standards relating to cell fabrication, module packaging, system specification and sizing.

There were challenges in designing solar modules for terrestrial vs. space use. When developing solar technology, NASA emphasized the weight of the equipment, valuing watts per pound, but on Earth dollars per watt was — and still is — the name of the game. Thus began the challenge of lowering the cost of solar cells. “We also had to repackage solar cells so they would last for years despite the contaminants and moisture on Earth,” Tom stated. “This was imperative in making solar a viable energy source.”

The first practical application for solar in the U.S. was on lighted buoys in the Gulf of Mexico. They ran on batteries, which had to be periodically changed — a labor-intensive process. Solar power recharged the batteries, thus producing a continuously operating system.

From that small start, solar evolved. The industry began in remote places where there was no power grid, the wattage requirement was low, and solar was more economical than a generator or running electric lines. Mountaintop radio repeater stations, transmission equipment in rural locations, power for remote villages, water pumps, vaccine refrigeration, telemetering — anywhere there was no power grid, solar could provide the solution.

In 1977, Tom joined the solar energy subsidiary of a major petroleum company, managing solar applications engineering, manufacturing, and business development. From 1981-85 he worked in Japan, where he saw first-hand what then-competitor Kyocera was doing to revolutionize the solar industry. Dr. Inamori had started Kyocera’s solar division in 1975.
“We knew Kyocera was building the Sakura Solar Energy Center in Narita to demonstrate stand-alone solar power systems, but Japan was also one of the first countries to try grid-connected solar,” Tom said. “Dr. Inamori and others helped the Japanese government and utilities embrace solar by putting the right legislation and programs in place.”

Japan’s Sunshine Project became the gold standard in solar programs, and other countries began to emulate the success they experienced with grid-connected projects.
In 1996, Tom began working with Photocomm Inc., which soon became Golden Genesis Corp., and was acquired by Kyocera in 1999.

By the year 2000, Kyocera Solar, Inc.’s strategy began to change from supporting remote power applications to offering grid-tie systems. The U.S. grid-tie market was developed by replicating what was happening in countries such as Japan.

In the 12 years since, Tom has witnessed the solar market in the U.S. grow from remote power applications to 200MW+ utility-scale applications. What does he see in the future for the solar industry? “In the wake of the March 2011 Great East Japan Earthquake and Tsunami disaster, Japan is abandoning nuclear power and reinvigorating its solar industry, which will be a big boon to the industry,” Tom said. Kyocera recently announced plans to build a 70MW solar plant in Japan with two other companies, and the country has a large feed-in-tariff plan set to start this July.
The U.S. has been slow to deploy solar compared to Japan and Germany, two nations which are smaller and get less sunshine, yet install up to four times more solar capacity annually than the U.S. Why? “It’s partly because we use tax breaks to incentivize solar power in the U.S.” Both Japan and Germany use feed-in-tariff systems, which reward the performance of a solar electric system and put the responsibility for its operation and output on the individual system owner. In the U.S., the tax incentive system doesn’t reward the performance of a system, but rather the cost of the system. “Not everyone can take advantage of tax incentives, and it makes no sense to pay a higher incentive for a system that costs more,” he explained. “The objective is to lower the costs.

“The U.S. needs a system — like a feed-in-tariff — that rewards performance, so we can install systems that will produce optimum power for decades, as opposed to incentivizing financial investment and de-emphasizing power production,” he said. “Already, in Hawaii and parts of California, it’s as economical to install solar as it is to buy power from the grid, which we call grid parity,” Tom stated. As the cost of solar comes down and the cost of fossil fuels continues to rise, grid parity will be achieved in more and more places.

Tom is a man with a dream: “Imagine if the entire world was all interconnected on one giant grid. Wherever the sun is shining — and it’s always shining somewhere on Earth — power would be produced, feeding the entire worldwide grid and crossing national boundaries. We would all depend on our one, free, clean energy source, the sun.
“I ended up in the solar business by accident, but it’s been one heck of a great experience,” Tom said. “I saw the industry start out on a very small scale — on a boat checking buoys in the Gulf — and today, I’m seeing systems all around the world where people use solar power in their daily lives. It’s been an interesting career; it’s changed a lot in 40 years.” The sun is the largest source of power available to us. Eventually, Earth’s demand will grow to the point where there’s only one way to feed the entire planet with electricity. The sun is the answer. Kyocera is dedicated to doing the right thing. We’ve been in the solar business for 37 years, and we have a key role to play in the industry,” Tom said. “Dr. Inamori saw this inevitability long ago — he is a genius. He envisioned the benefits of solar and managed to make it happen in Japan and around the world. We are his legacy; Kyocera must continue to lead in that regard.”

Tom retired on May 31, 2012. He’s proud to have contributed to Kyocera’s efforts to lead the solar industry and his allegiance is strong: “I’m rooting for Kyocera; I know our company will continue to achieve great things.”

Solar in Japan: In the Wake of the March 2011 Disasters

Renewable energies, in particular solar power, have steadily been picking up in Japan for the last few years. Even before the 11 March 2011 disasters, the domestic solar market was experiencing high growth, with more than 1GW of domestic shipments of solar power equipment for residential, industrial, commercial and utility-scale installations in fiscal year 2011; up almost 160% from the year before.

Now, in the wake of the Fukushima nuclear power plant disaster, with 52 of the 54 nuclear reactors currently offline and the last two scheduled to be shut down in April 2012, the country is faced with the immediate challenge of meeting pressing energy needs, as well as longer term issues regarding its overall energy policy. This has sparked serious discussions regarding the promotion and implementation of renewable energy.

To read the entire article, please follow this link.

Solar Module Efficiency: Where Does It Matter?

Efficiency is a good thing. It can make cars go farther on a gallon of gas, and light bulbs brighter at the same wattage. But when it comes to solar cells, what exactly do we mean by efficiency? And how important are efficiency ratings when choosing a solar electric system? The answer may surprise you.

Simply put, the “energy conversion efficiency” of a solar cell is a measure of input vs. output. If 100 percent of the sunlight energy striking a solar cell could be converted into electrical energy, the cell would be “100 percent efficient.” However, the laws of physics apply to everything. Some energy always escapes through heat and reflectance — and efficiency is taxed further when individual cells are connected to form a usable solar “module.”

Today’s best-selling modules typically range from 12 to 18 percent in efficiency. Tremendous R&D investments throughout the industry keep these efficiency ratings rising. Companies like Kyocera pursue efficiency improvement as a strategic priority, because in the long term, better efficiency will make solar energy feasible in more and more applications. For these reasons, as buyers seek a common metric for comparing solar modules, it is natural to ask: Should efficiency be that metric?

Efficiency and Cost
For years, energy conversion efficiency was the most important variable influencing the cost of solar power. This was especially true when the raw materials for producing solar cells, like highly purified silicon, were in short supply. Greater efficiency meant getting the same amount of power from less silicon. However, the industry has evolved rapidly in recent years. Silicon supplies have expanded dramatically and their cost has stabilized. Finally, mass production has created unprecedented economies of scale — influencing the price of solar power more than the cost of raw materials. In fact, the declining price of solar modules over the past five years has had almost nothing to do with improvements in energy conversion efficiency.

Where Solar Efficiency Matters Most
Improving energy conversion efficiency is a strategic priority for most solar module manufacturers because it holds the key to opening new applications for photovoltaic technology. Efficiency improvement helped bring solar electricity out of the lab and into the NASA space program in the 1960s. It helped create terrestrial applications for solar energy in the 1970s, and it also enabled residential and commercial solar power starting in the 1980s. The dream of solar energy costing less than conventional power will be achieved someday, in part, through better efficiency. But what about today?

Today, solar modules with higher efficiency ratings generally cost more. Because of this, buyers may equate efficiency with quality and reliability, although they are not necessarily related. They may also assume that installing higher-efficiency solar modules guarantees you’ll produce more power. But is this really the case? In a word, no.

For today’s consumer, module efficiency matters most where space is limited. Obviously, your rooftop system can’t be larger than your roof. If the available space isn’t enough to meet your power goal, then you may need higher-efficiency modules. But for the needs of most home and business applications, space is not the limiting factor. In some cases, in fact, a user could install a greater number of lower-efficiency modules and actually produce more energy for the same total investment. It pays to compare.

What Are You Actually Buying?
For the consumer, it’s crucial to understand what you’re actually buying when you install a solar electric generating system. You’re buying electricity, measured in kilowatt hours. It is not the efficiency rating that runs your appliances; they run on kilowatt hours. For this reason, if you’re considering solar power, estimating the system’s long-term, real-world output, in kilowatt hours, is much more useful than comparing efficiency ratings.

The Dashboard Analogy
One helpful analogy is the dashboard of your car. The speedometer measures speed at any given moment, the way “instantaneous output” may be measured in a solar installation. Like a car, which rarely (if ever) operates at top speed, your solar installation reaches “peak rated output” only on the best part of the best sunny day.

A car’s odometer measures miles traveled, the way a solar electric system measures “kilowatt hours produced.” This is the most important gauge of a solar installation’s usefulness. Kilowatt hours are the power you use. If you can accurately estimate the number of kilowatt hours a system will produce in a year, you can estimate when your investment will pay for itself.

A dashboard “miles-per-gallon” readout displays your car’s efficiency. In a car, this is a very useful rating, since it tells you how far you can go on a gallon of gas. But on your roof, efficiency does not predict how many kilowatt hours a solar module will generate. In fact, two 300-watt modules with different efficiency ratings should generate the same amount of power, given the same sunlight exposure. For today’s buyer, the main difference is size — the higher-efficiency module is slightly smaller than a lower efficiency module of the same wattage.

Getting What You’ve Paid For
In the end, the “return” you receive from investing in solar power depends on three variables: cost, annual power production, and longevity. Your installer can inform you of the first – the cost to install and maintain your system over its expected lifespan. Your installer can also estimate the system’s annual production of kilowatt hours, which can help you estimate how many years it will take to recoup your investment. But what about longevity? Can you trust a 25-year warranty from a manufacturer that has only been in business a few years? This may be the most important question.

Fortunately, you can review unbiased research analyzing the performance of various technologies and brands side by side, and form your own conclusions.

Desert Knowledge Australia Solar Centre
Some of the most advanced research in real-world solar performance is publicly available from the Desert Knowledge Australia Solar Centre (DKASC), an independent demonstration facility for commercialized solar technologies. This government-funded public showcase features a broad range of solar power technologies from manufacturers like BP Solar, First Solar, Kaneka, Kyocera, Sanyo, Shurjo, Sun Grid, Sunpower and Trina Solar. Observing different solar installations under the same real-world conditions allows meaningful comparisons of performance among various brands. You may be surprised by what the data show. Anyone can view live data feeds comparing the performance of various solar technologies at no charge. Visit www.dkasolarcentre.com.au for more information.

In summary, if you’re shopping for solar, don’t get distracted by peak ratings or efficiency percentages. These are calculated under laboratory conditions and may not predict your system’s real-world performance.

Look for a solar module that delivers the most kilowatt hours per installed kilowatt — with minimal degradation over time. Has the manufacturer been around long enough to see its earliest products go out of warranty? Are its oldest modules still delivering trouble-free performance? Will that manufacturer still be around in another 25 years? The answers to these questions will predict your satisfaction better than any individual performance rating.

Written by Cecilia Aguillon, Kyocera Solar, Inc. Cecilia Aguillon is director of market development and government policy for Kyocera Solar, Inc.

KYOCERA’s 315-Watt, 80-Cell Solar Module Launches in the U.S.

Much anticipated KD 315 is Kyocera’s highest output module to date

SCOTTSDALE, Ariz.- Kyocera Solar, Inc. today announced the launch of its highest-output solar module, the 80-cell KD 315. The new module is ideal for large-scale installations like solar-covered parking, and is now available for U.S. customers.

With a 37-year history of solar innovation and cutting edge technologies, Kyocera continues to display its commitment to quality and reliability with the release of the KD 315. Designed for high output, safety and ease of installation, the UL certified KD 315 modules feature a UV stabilized, aesthetically pleasing black anodized frame; easily accessible ground points; proven junction box technology with 12 AWG PV wire to work with transformerless inverters and quality locking plug-in connectors for quick connections.

Continuous improvement, a cornerstone philosophy for Kyocera, has been a driving force for the company, contributing to its milestone accomplishment of being the only solar module manufacturer to pass rigorous long-term testing performed by TÜV Rheinland — and repeatedly achieving world record cell efficiencies.

“Kyocera’s KD 315 is an outstanding solution for large-scale installations that demand top quality, high output photovoltaic modules,” stated Steve Hill, president of Kyocera Solar, Inc. “By combining higher output per unit with Kyocera’s superior field performance, KD 315 modules can offer system owners an even greater return on investment.”

About KYOCERA

Kyocera Corporation (NYSE:KYO) (TOKYO:6971) (http://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics (also known as “advanced ceramics”). By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of solar power generating systems, telecommunications equipment, printers, copiers, electronic components, semiconductor packages, cutting tools and industrial ceramics. During the year ended March 31, 2011, the company’s net sales totaled 1.27 trillion yen (approx. USD15.3 billion). The company is ranked #604 on Forbes magazine’s 2011 “Global 2000” listing of the world’s largest publicly traded companies.

KYOCERA Solar Modules Deliver Reliable Performance After More Than 25 Years in the Field

Case studies demonstrate exemplary product quality and long life

In recent years the solar energy market has seen extensive growth and undergone massive change. With so much fluctuation in the market landscape it becomes increasingly difficult for end-users to know where they can place their trust; particularly concerning a major purchase like solar energy which requires a long-term return on investment. Kyocera Corporation (President: Tetsuo Kuba) has been a pioneer in solar energy technology for more than 35 years, and is known for the outstanding quality of its solar modules. Furthermore, the company boasts a number of real-life installations that have been consistently producing electricity for more than 25 years. These installations provide evidence of the exemplary reliability of Kyocera modules — a track record of both Kyocera’s commitment to the market and its reliable product life.

Two aspects of major importance for any solar module are energy conversion efficiency and product life. As a pioneer in multicrystalline silicon solar cell manufacturing technology with one of the highest conversion efficiency rates in the industry, and with a longer track record than the vast majority of market players, Kyocera points to a number of case studies from around the world which demonstrate its modules’ long product life and quality.

  1. In 1984, Sweden’s first grid-connected photovoltaic system was built in Stockholm. Since its installation, the façade-mounted 2.1kW system has been continuously and reliably providing the residents of an apartment building with environmentally-friendly electricity. The modules’ average annual power generation performance is still reliable — with no significant change since the system was installed 27 years ago.
  2. Also in 1984, Kyocera established its Sakura Solar Energy Center just outside of Tokyo. At the time, the Center was equipped with a 43kW solar power generating system which to this day continues to generate a stable amount of power for the facility.
  3. In 1985, Kyocera made a donation of a 10kW solar power generation system to a small farming village with no electrical infrastructure located at an elevation of 2,600m (8,500ft) in Gansu Province, China. In 1993, the area received electrical infrastructure, and the solar modules were moved to a regional research facility for clean energy, where after more than 25 years, they are still producing consistent levels of electricity.

In the U.S., nearly all solar module manufacturers offer a product warranty of 20 years or more, but very few have been in business that long. When end-users are considering implementing solar energy at their home or business, it is important to factor in whether the product will indeed last as long as promised, and if the company offering the warranty will still be around to honor it. With long-term field results to stand on and over 35 years of solar research, development and manufacturing, Kyocera’s track record provides end-users with confidence on both accounts.

New Kyocera Solar System Unveiled at PLNU Adds to Portfolio of Solar Projects in San Diego

Two new solar systems were dedicated at a ribbon-cutting ceremony Friday at PLNU. The new 620kW DC photovoltaic (PV) system and 54 kW solar thermal hot water system on PLNU’s campus will provide a combined savings of up to $1.6 million over the next 20 years. The projects build on PLNU’s first solar PV system developed by SPG Solar in 2008. PLNU continues to show their commitment to sustainability with one of the highest ratios of solar power to students in the U.S.

Point Loma Nazarene University

SPG Solar – a leading national solar energy company – designed, engineered and constructed the 620kW system that spans two rooftops and five solar carports, using Kyocera KD 235-watt solar panels. Perpetual Energy Systems financed the system through a Power Purchase Agreement under which PLNU will purchase the electricity produced at a predetermined rate over 20 years.

Concurrent to the PV system’s construction was the installation of a 54 kW solar water heating system by Adroit Solar, an integrator of solar thermal systems. The system will provide an estimated 940 gallons of hot water a day to the student dorms and save the university $5,000 annually on utility bills. The project was financed by the Student Green Fund, a $5 semester fee initiated by students to provide funding for sustainability efforts on campus.

Point Loma Nazarene University

The two projects, which include more than 2,600 Kyocera solar panels, are expected to produce over 917,000 kilowatt-hours annually and provide a savings of up to $1.6 million over the next two decades.

What the partners are saying about these innovative solar projects:

“PLNU strives to be forward thinking and take a leadership role in sustainability efforts and environmental stewardship,” said Dr. Bob Brower, president of PLNU. “The stewardship of resources is one of our core values. It was through the strong partnership with Kyocera, SPG Solar, Perpetual Energy Systems, and Adroit Solar that we were able to expand our solar portfolio.”

“SPG Solar values its great partnership with Point Loma Nazarene University, to date installing nearly 1 megawatt (MW) of solar power on the campus,” said SPG Solar CEO & President Chris Robine. “Through the dedicated support from the students, faculty and staff, PLNU is a leader and preparing for the future – securing predictable energy rates and enriching the educational experience for the students with this cross campus solar power system.”

“PLNU is one of the most innovative universities, filled with students and faculty who are driven by energy, water and resource conservation. We applaud their decision to install a solar thermal system, which further showcases their sustainability efforts and provides consistent financial savings for years to come,” said Jim Backman, President of Adroit Solar.

“Recognized for its leadership in the area of sustainability, PLNU has joined a growing number of environmentally conscience academic institutions whose investment in clean solar generated-electricity will benefit future generations,” said Steve Hill, president of Kyocera Solar, Inc. “PES is proud to count PLNU among the ranks of universities that clearly understand the benefits of hosting solar energy through power purchase agreements,” said Michael Streams, Senior Vice President of Perpetual Energy Systems.

Renewable Energy For Campus Facilities

SCOTTSDALE, Ariz.- Kyocera Solar, Inc. and the Associated Students of San Diego State University (SDSU) announced today the completion of a 355.9 kilowatt (kW) solar photovoltaic energy system on the school’s campus, part of a student-approved plan to build a new LEED Platinum student union building. An inaugural ribbon-cutting ceremony will take place on Tuesday, October 11.

In an effort that brought together San Diego-area partners, the construction was completed by Independent Energy Solutions, Inc. of Vista, Calif., using 1,680 Kyocera KD240 solar modules produced at Kyocera’s San Diego manufacturing facility. Mounted on a carport structure on a campus parking building, Independent Energy Solutions designed the system to resist wind uplift and to mitigate seismic concerns, providing added assurance for long-term efficiency and adaptability. The utility-tied system has an expected yearly power production of 583,267 kilowatt hours (kWh) — enough energy to power almost 100 area homes each year.

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The easy choice just got easier.

As you well know, the majority of home solar installations are roof mounted. Roof tops are an obvious and ready location to install solar modules. However, sometimes the traditional roof top installation is just not practical.

MyGen Systems, the pre-engineered kits produced by Kyocera Solar, have long been the best—and easiest—choice for turn-key, rooftop solutions. Now, owing to industry growth and escalating electricity rates, Kyocera is proud to announce the MyGen™ Ground Mount Solution.

Why consider a Ground Mount?

  • Lack of available space on roof
  • Poor roof orientation
  • Poor sun exposure on roof due to shadows
  • Need for a larger system than roof can support
  • Available land with a clear view of the sky
  • Ease of access to solar array for cleaning and snow removal
  • Preservation of “curb appeal” of home

A common misconception is ground mounted systems require a lot of space. In fact, a 10kW ground mount system, which generates more than enough electricity to run the average U.S. household, can be installed in a space as small as 50′ x 20′. This is ideal for those with significant or growing energy needs. Ground mount systems are adaptable and can easily be extended to add more panels to provide more renewable energy.

Kyocera Solar partners with HatiCon.

Kyocera has selected the HatiCon racking system for our Ground Mount Solution. While a wide variety of racking options are available, HatiCon fulfills the following criteria for MyGen:

  • Ease of installation and low parts count
  • Sturdy, high quality components
  • Low cost
  • All-in-one delivery: no extra parts to buy

The HatiCon structure is optimized for easy assembly with a flexible forgiving foundation, pre-assembled components, and allows for module inclination from 0° to 35°. The structure utilizes a proprietary bearing in conjunction with adjustable vertical posts to eliminate footing inconsistencies and problems. This significantly reduces the need for intensive site surveying and allows the racking to follow a landscape harmoniously. HatiCon’s proprietary Sigma post can be rammed into soil or cast into concrete footings to serve as the ground interface for the system. This eliminates the need for pipe procurement – a very expensive component in most ground mount installs.

The MyGen Ground Mount Solution will be available in September in select sizes for both residential and lite commercial.

For more information on our MyGen program or to sign up contact us today at: yessica.vargas@kyocera.com.

King of the Hill

Remember playing “King of the Hill” when you were a kid? You know, that game where you and all your ragamuffin friends scramble up a hill, sometimes pulling, pushing, and knocking each other over just to be the first—and only one—to the top? It’s a rough, grueling game, and he who made it to the top was truly the toughest of the bunch. Well that’s what Kyocera Solar is… King of the Hill.

TUV RheinlandRecently, TÜV Rheinland, the leading—and toughest—provider of product testing completed rigorous performance testing on a number of solar modules from different manufacturers. The Kyocera Solar module is the only module that passed these grueling long-term tests. The only one! The veritable king of the performance hill!

We’ve always known that Kyocera modules outperform the industry. Now we have definitive proof. Visit kyocerasolar.com and find out what makes our modules so tough.

The Masonic Home of New Jersey gets 1.16 MW System.

Kyocera Solar, Inc., NJ Solar Power, LLC and Solar Power Partners, Inc. announced today the completion of a 1.16 Megawatt (MW) solar energy system at The Masonic Home of New Jersey. The completed installation will be inaugurated with a ribbon-cutting ceremony this summer.

Designed and installed by NJ Solar Power, LLC on property owned by the Masons since the mid-1800s, the photovoltaic system consists of 5,656 Kyocera KD205 modules. The panels are ground-mounted in a single, contiguous design utilizing UniRac structures and four PV-powered, PVP 260-480 inverters.

With an estimated yearly power production of 1,547,412 kilowatt hours (kWh), the utility-tied system is enough to power 145 average homes. The site required special zoning permits to guarantee the protection of the buildings and surrounding landscape.

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